Germany requires Apple to align app consent prompts
Germany's competition authority, the Bundeskartellamt, said Apple offered binding commitments to change how consent for personalised advertising is requested on iPhones and iPads after finding the App Tracking Transparency framework treated Apple's own offerings differently from third-party apps. Under the commitments, Apple will align consent prompts for its offerings and third-party apps, remove potentially discouraging symbols and wording, and give app publishers more freedom to combine Apple's prompt with data protection requests. The authority framed this as a competition remedy, set a four-month implementation window, and said the commitments will be monitored by an independent trustee for seven years.
Apple must align consent prompts for its apps and third-party apps
Context
The Bundeskartellamt opened the proceeding in June 2022 after finding Apple had paramount…
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- Economic IndicatorStrengthening antitrust enforcement…Locked
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