Nestle develops products for GLP-1 drug users
Nestle is developing foods and supplements tailored to users of GLP-1 weight-loss drugs, combining AI tools and nutrition science to process clinical research, identify nutrient combinations and speed product development. The company uses an internal platform called Food Genie, has added collagen to Vital Proteins, and launched Boost Advanced Nutrition Shake with 35 grams of protein plus Milo PRO High Protein in some markets. Nestle says it has patented ingredient combinations to support muscle health and reduce appetite, positioning the business to respond to investor concern that GLP-1 medicines could cut demand for packaged foods.
Nestle is creating AI-guided products for GLP-1 drug users.
Context
New GLP-1 weight-loss drugs have spread rapidly and changed eating patterns. Nestle sees both a sales risk and a product opportunity. The company is using AI and new products and may expand targeted launches.
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