Asda deploys pink trolleys to boost chest checks
One in seven UK women will be diagnosed with breast cancer in their lifetime, and around 55,500 women and 400 men are expected to be diagnosed this year, while research shows one in three people have never checked their chests. To raise awareness, Asda is using bright pink trolleys in 10 stores located in areas with the lowest checking rates, adding QR codes to link to health information and a live pledge-o-meter, plus messages on products and around 900 million till receipts; the long-running Tickled Pink campaign has raised more than £100 million over 30 years.
One in three people have never checked their chest.
Context
New research found many people do not check their chests. Asda has a 30-year Tickled Pink…
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