Founder grows Pokémon card business on live platform
Andres Fernandez dropped out of college to build MintlyCollects, a live-selling business focused on Pokémon cards on Whatnot. He joined Whatnot in late 2020 as one of the platform's first Pokémon streamers and grew two accounts to about 500,000 combined followers. Fernandez scaled by streaming six days a week, recruiting family and friends as paid streamers, and making a $150,000 sealed-product investment. The company expanded to 10 streamers running more than 20 and 15 hours a day per account, and reported $3.7 million in sales in 2024 and $7.8 million in 2025, with a projected $10–11 million this year.
MintlyCollects reached $7.8 million in sales in 2025.
Context
He began creating Pokémon content and selling live after a Target pack pull inspired him. He joined Whatnot in late 2020 and grew with the platform. The business could continue to scale or need to pivot if platform conditions change.
The full analysis
19 dimensions on this story — world impact, market read, and what happens next.
- Full ContextLocked
- Affected SectorsLocked
- Stock ImpactLocked
- Economic IndicatorLocked
- Investor RelevanceLocked
- Professional RelevanceLocked
- Watch PointsLocked
- Probability of ChangeLocked
- Debate PointsLocked
- Historical ParallelLocked
- Follow-up QuestionsLocked
- Pros & ConsLocked