Apple unveils ai-driven Macs to challenge Microsoft
Global Banking & Finance Review
Apple introduced upgraded Mac Minis and Mac Studios that can perform intensive AI tasks locally, which the company says can lower enterprise costs by removing per-token cloud fees. The machines use Apple Silicon design traits, such as unified memory and RDMA over Thunderbolt, to boost on-device AI performance; Apple demonstrated four Mac Studios running a trillion-parameter model. Apple pitches scaling from iPhones to high-end Mac Studios, while Microsoft and Nvidia are investing in on-device and data center AI respectively. The move could reshape some enterprise AI workloads and prompt competitive responses from Windows and cloud vendors.
Apple's new Macs run advanced AI models locally without cloud token costs.
Context
Apple began building Apple Silicon chips in 2020 that combined compute and memory. The new Macs start shipping now and Microsoft plans a Windows event next month. This could lead to further competition and product announcements.
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