Amazon requires labels for AI-generated people in listings

3 min read

Amazon has instructed third-party sellers to label product images and A+ content that contain photorealistic AI-generated people by adding specific metadata keywords before upload, a policy move prompted by New York's new law requiring disclosure of synthetic performers in advertising. The company said the rule does not apply to TV, video game or movie characters, or to content that includes real people even if AI-altered. Amazon will add an on-site indicator where applicable, though it has not clarified the display criteria. The update follows wider platform labeling efforts and state actions like California's watermark rule.

Amazon requires sellers to tag content with AI-generated people.