Amazon requires labels for AI-generated people in listings
Amazon has instructed third-party sellers to label product images and A+ content that contain photorealistic AI-generated people by adding specific metadata keywords before upload, a policy move prompted by New York's new law requiring disclosure of synthetic performers in advertising. The company said the rule does not apply to TV, video game or movie characters, or to content that includes real people even if AI-altered. Amazon will add an on-site indicator where applicable, though it has not clarified the display criteria. The update follows wider platform labeling efforts and state actions like California's watermark rule.
Amazon requires sellers to tag content with AI-generated people.
Context
New York passed a law that requires disclosure when ads use synthetic performers. Amazon told sellers to add metadata tags and will add an indicator on listings. Other platforms and states have also acted on AI content rules.
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