Patrick Dempsey promotes Guardant Health colorectal screening campaign
Actor and cancer advocate Patrick Dempsey is the face of a new national campaign from Guardant Health that includes a tribute video and television ads urging colorectal cancer screening. The campaign highlights Guardant's Shield blood test, which the company says is the first blood-based test approved by the U.S. Food and Drug Administration for primary colorectal screening in adults 45 and older at average risk, and notes that positive Shield results should be followed by colonoscopy. Guardant said the effort targets people overdue for screening and aims to improve earlier detection amid concerns about rising colorectal cancer rates.
Shield is the first FDA-approved blood test for colorectal screening
Context
Guardant Health released a national campaign and tribute video featuring Patrick Dempsey about colorectal screening. The campaign highlights the FDA-approved Shield blood test for adults 45 and older. More people may ask their doctors…
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