GLP-1 users reduce grocery spending

A quarterly Numerator survey covered by Grocery Dive found that 22% of households now include a current GLP-1 user, roughly double October 2023 levels, based on 95,000 respondents. After one year, households with GLP-1 users spend nearly 4% less on groceries than comparable households, moving baskets away from pasta and bakery goods toward protein, fiber, seafood, functional nutrition and intentional snacks. Numerator also reported higher spending by GLP-1 users on fragrance, skincare and supplements, while nearly two-thirds of former users discontinued treatment within six months, indicating both shifting demand and short treatment persistence.

Households with GLP-1 users spend nearly 4% less on groceries.