Pixar announces Ghost Market for spring 2028
Pixar revealed Ghost Market at Disney's D23 Expo 2026 and shared a first teaser under 30 seconds that it later uploaded online. The footage follows a boy named Kyle in a found-footage style and teases "hungry ghosts" and a floating bowl of soup, with the story tied to a hidden market in Hawaii that connects the living and the dead. The film was originally announced as Ono Ghost Market and was once conceived as an episodic series before being retooled into a feature. Pixar set the release for spring 2028.
Pixar will release a ghost-themed feature in spring 2028
Context
Pixar showed the teaser at D23 Expo 2026. The project was earlier reported as Ono Ghost Market and retooled from a series. The film is set for release in spring 2028.
The full analysis
19 dimensions on this story — world impact, market read, and what happens next.
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