Avengers: Endgame reclaims top box office with re-release
Seven years after its original run, Avengers: Endgame returned to theaters as a re-release titled Endgame: Encore, with new post-credits scenes and a message from Robert Downey Jr and Chris Evans, and generated about $26 million domestically and $60 million overseas. The re-release pushed the 2019 movie back to the top of all-time grosses and outperformed several new releases in a crowded weekend, while Resident Evil held second and new films like Primetime and Heart of the Beast posted solid but varied openings. The weekend also helped lift year-to-date domestic box office to $7.8 billion, up 19% year over year.
Endgame's rerelease pushed it back to the highest-grossing film.
Context
Studios have used re-releases to fill gaps in their release calendars. Endgame returned with new scenes and a thank-you message. More re-releases or their effects on upcoming films could follow.
The full analysis
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