BRICS+ creative economy attracts cross-border investment
TV BRICS reports the creative economy is emerging as a major area for cross-border investment among BRICS+ countries, with the global market at USD 2.9 trillion in 2024 and a projected rise above USD 4.3 trillion by 2033 at a 4.3% annual growth rate. The study groups countries into innovation/technology, hybrid and traditional cultural models and identifies China as the largest market at USD 879 billion. Experts warned of limited access to finance, inconsistent government support and difficulties valuing intellectual assets, while highlighting film, gaming, animation, cultural tourism and compatible IP and payment systems as cooperation opportunities.
Global creative market was USD 2.9 trillion in 2024.
Context
A TV BRICS study measured the creative economy and forecast its growth. Experts noted…
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