Apple raises prices across new and existing iPhones
Apple announced price increases across its iPhone range at its iPhone Duo and iPhone 18 Pro event, affecting both newly launched models and older phones it still sells. The iPhone 18 Pro series is pricier than the iPhone 17 Pro, with storage-dependent increases up to $300/£300/AU$500 for 1TB, and the iPhone 18 Pro Max 2TB rose by $500/£500/AU$900 (around 20%). Older models including iPhone 16, iPhone 17, iPhone Air and iPhone 17e also saw rises, with the iPhone 16 128GB up $100/£100 to listed prices; Apple has not given an official reason.
Price increases affect high-capacity iPhone models most
Context
Apple unveiled new phones and higher prices today. Price rises hit both new and older iPhones. Higher-capacity models saw the largest percentage increases.
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