Liverpool signs five-year shirt deal with Turkish Airlines
Turkish Airlines will be Liverpool's principal club sponsor under a five-year agreement starting June 1, 2027, replacing Standard Chartered as the front-of-shirt partner after 17 years. Media reports value the package at more than £300 million (about USD 405.8 million), though Liverpool has not disclosed exact terms, and it is expected to be similar in value to Manchester United's Qualcomm deal. Turkish Airlines branding will appear on men's, women's and academy match shirts, while Standard Chartered will remain a global partner. The deal strengthens Turkish Airlines' football marketing links and secures a significant commercial revenue stream for Liverpool.
Turkish Airlines will be Liverpool's front-of-shirt sponsor from June 2027.
Context
Liverpool had Standard Chartered as its main shirt sponsor for 17 years. The club announced Turkish Airlines will take the front-of-shirt from June 1, 2027. The change will lead to new branding and marketing activity.
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